Do you subscribe to Trendwatching.com? I find it useful for interesting news items and of course, trends, to share with my students. The site is run by a trend firm based in Amsterdam, and provides insight to consumer trends around the world.
The link below is to their October briefing (you can sign up to receive a free monthly briefing). The topic for October was what they called “Perkonomics”, providing added value to products, services, memberships, etc.
http://trendwatching.com/trends/perkonomics/
In this unstable economic time, consumers are finding more reasons to hold on to their money, rather than spending it participating in the retail world. While they may not have much patience for gimmicks, some added “value” may be appreciated.
Also, you can sign up to be a trend-spotter and earn points towards prizes through their sister site Springwise (http://www.springspotters.com/springspotters/).
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